Shoddy Research Continues to Beset Media Matters
A May 25, 2006 post by Media Matters is riddled with shoddy research and dubious claims. Here is a screencap of part of the “summary” of the post (entitled, “O’Reilly: Young Americans ‘have no idea what’s going on’ because they ‘get their news from Jon Stewart’”). I’ve annotated and underlined MMatters’ shoddiness.
1. Starting with the one we’ve underscored in red:
First, MMatters cites one study by the Annenberg Public Policy Center (pdf file). MMatters’ use of the word “studies” (plural) is simply false. MMatters cites only one study.
Second, the one study that MMattters does cite only covered a two-month period in 2004. So MMatters’ claim that these “studies” (of which there is only one) show that Daily Show viewers “are consistently better informed about current events” is flat-out wrong. The study was conducted in the summer of 2004, nearly two years ago, during the run-up to the 2004 Presidential election. The study posed six questions focusing on the policy positions of President Bush and Senator Kerry - that’s it! “Consistently better informed about current events”? Not even close. The study asked six questions surrounding one upcoming event (the 2004 Presidential election) over a two-month period. That’s hardly a study that concludes that a group of people are “consistently better informed.”
Media Matters has again misled their readers.
2. For the one in blue:
For Media Matters’ claim that “Daily Show viewers are significantly better educated than viewers than The O’Reilly Factor,” they cite a 2004 CNN article, which in turn cites “Nielsen Media Research.” Again, MMatters cites one article, not “studies” (plural).
In addition, MMatters harps the woefully erroneous belief that one’s education is the sum of a person’s years of schooling. Ugh. This view is terribly misguided and ill-informed. Several well-known people, many of whom are thought to be quite “educated,” never completed college and/or dropped out of high school.
3. For the one in purple:
MMatters has cited a terribly fallacious 2003 study by the University of Maryland’s Program on International Policy (PIPA). The study sought to probe the public for three so-called “misperceptions.”
One of the so-called “misperceptions,” according to PIPA, was that there was “no evidence of any links” between Iraq and al Qaeda. Oh, really? That’s a “misperception”? That would come as a surprise to Thomas Kean, chairman of the 9/11 Commission, who said, “There was no question in our minds that there was a relationship between Iraq and al Qaeda.” The truth is that there has been plenty of evidence of links between Iraq and al Qaeda (See here, here, and here.)!
Are you catching this? One of PIPA’s so-called ”misperceptions” is not a misperception at all! PIPA’s study is flat-out bogus.
Quite simply, we have yet another example of a poorly composed post by Media Matters.


